Practical product strategy that turns
innovation into business success
Practical product strategy
that turns innovation
into business success
Innovation is crucial to sustainable success.
But how to do it effectively with the resources available?
Innovation is crucial to sustainable success.
But how to do it effectively with the resources available?
Specialized Product Strategy
Consulting Services for
Tech Companies.
A strong idea is just the beginning. Successful products align company strengths with user needs through a clear strategy.
Our experienced innovation specialists help you bridge the gap between business vision and product development.
Creating the right product for both your customers and your business accelerates innovation timelines and leads to products that drive business success.
Curious how product strategy can grow your business? Get in touch!
“It felt incredible being able to gather and bundle so much information in such a short time.
I was immensely proud to see the results: the essence of what we have, what we want to achieve and what is best for everyone.”
Geert Brookman, Repak
Building Blocks for Organizational Development
In the dynamic landscape of innovation, organizational success hinges on meticulous preparation and strategic foresight.
Our approach, rooted in technical insight, user centered design and business pragmatism, establishes a robust foundation for innovation across key domains.
Organizational Readiness
Framing Opportunities
Users and Stakeholders
Product Feasibility
Development
Bringing it all together
Alexander Weernink
Innovation Manager
“You want to achieve a goal. You decide where you want to be and then find out how you can get there. It is fantastic to be able to do this with a team where everyone contributes to a new product.”
Alexander has developed a large number of products in different sectors for national and international customers for more than 20 years. In recent years he has mainly been working on medical innovations.
Anita Brinks
Business Developer
“From innovative product idea to marketable product:
I support companies to get there.
From selection of the best business model to realization of a market-ready product.”
With both medical and business administration background, Anita works for innovative multinationals, SMEs and startups on the realization of innovative products, mostly for the medical sector.
Franziska Faoro
Design Strategist
“Do you need a successful product design that breathes your brand, resonates with your customer and that is also relevant tomorrow?
I help companies create user-centric products that excel in both hardware and software design.“
Originally from Germany, Franziska worked with multinationals and start-ups alike. She knows what works so you can benefit from it.
Franziska Faoro/ sixfoot-four
Alexander Weernink/ FUSE design consultants B.V.
Anita Brinks/ Birga B.V.
ProductStrategen is a collaboration between three experienced consultancies:
Deventer:
Enschede:
Holten:
Franziska Faoro | sixfoot-four
Sander Weernink | FUSE design consultants B.V.
Anita Brinks | Birga B.V.
ProductStrategen is a collaboration between three experienced consultancies: